Generative Communication Design

Data driven Appearance of Viessmann at ISH 2015

INFORMATION HAS TO BE CORRECT! AND EMOTIONAL, OF COURSE!

©Kristof Lemp

For the Viessmann booth at the ISH in Frankfurt we produced clean and bold, animated charts conveying the core idea for the topics HYBRID, POWER, CONNECT.

©Kristof Lemp

This very factual setting was broken up by a film spanning all three of the landmark towers, adding a grand atmosphere and emotional dimension to it.

ADC Competition Entry produced by © Atelier Markgraph, 2016

For the interior of the towers NSYNK realized interactive exhibits, serving as focus tools for presenters enlarging upon the topics.

Process

The technical nature of the topics focussing on things like energy flows, heat, power grids, fuel cells and the like allowed to develop a procedural design language – adding a contemporary edge to the traditional heating and plumbing business.

Credits

Client: Viessmann GmbH & Co KG

Lead Agency, Creative Direction: Atelier Markgraph

Media Design and Production, Programming of Interactive Exhibits and Presenter Tools, Generative Design:
NSYNK Gesellschaft für Kunst und Technik

Exhibition Construction: mac messe-und ausstellungscenter Service GmbH

Music: kling klang klong

Technical provision : Neumann&Müller Veranstaltungstechnik

Graphics: apfel,hübsch

Grafikproduktion: Leko Kommunikation im Raum