Aesthetics S

Augmented Sculpture

"Aesthetics S" is an augmented sculpture about the creation and heritage of the new Mercedes-Benz S-Class design.

A slab of concrete exposes the silhouette of the new car.

Projected onto it we see how a new hero is born and shaped through the forces of the elements, carrying the brand into the future.

YEAH.

Video documentation produced by http://www.barbecue-design.de/

Credits

Client: Mercedes-Benz
Lead Agency: Atelier Markgraph GmbH
Creative Director: Eno Henze
Visual Director: Rüdiger Chmielus
Video Production: Barbecue GmbH
Music: Marco Lehmann
Projection Mapping: NSYNK Gesellschaft für Kunst und Technik mbH