Volkswagen ID.4 GTX Mixed-Reality World Premiere

The screen is a road, the road is a screen.

Inside a hangar at Berlin Tempelhof, the all-electric ID.4 GTX climbed a 37.5% incline. The 525 m² ramp was both stage and projection surface: a physical obstacle transformed into the terrain of the story.

This made the vehicle’s real climbing performance the centre of the show — not an image added in post.

One perspective. Many worlds.

Twelve Full-HD projectors turned the ramp into city streets, mountain passes and open terrain. From the broadcast camera, perspective-correct imagery opened the stage into a continuous virtual landscape.

Physical movement and virtual scenery became a single composition, changing worlds without interrupting the climb.

The world stayed locked to the car.

With a fixed film, the illusion would break whenever the driver varied speed or position - or the cameras point of view changed. So the environments ran in real time in a game engine.

Thirty-two infrared cameras tracked the vehicle and adjusted the projected world continuously. Car, incline and camera remained aligned throughout the climb.

When the format doesn’t exist yet.

This project could not be divided neatly into film, stage design or real-time production. It needed all three to be developed as one system.

Because we operate our own virtual production studio, we understand both the creative possibilities and the points where the technology becomes fragile. We connect storytelling, artistic direction and engineering early — so an untested format can be bold for the audience and dependable for the client.

This is the role NSYNK often takes: enabling new ways of storytelling by closing the gaps between disciplines.